
Amaya is an illustrator, author, and fan of all things art. She lives in small-town Ontario, Canada, with her mom, dad, and two sisters.
At the tender age of four, she began taking a serious interest in drawing. Amaya started with simple sketches and following YouTube tutorials. Now, she begins creating with pencil and paper and then translates her sketches to digital art using Procreate. She also enjoys other art forms, such as singing, dancing, painting, and sculpting.
Amaya has the most vivid imagination. She often sees characters in everyday items and nature. You can usually find her with a sketchbook or iPad in hand so that she can quickly capture her ideas as they come to mind. The characters Amaya envisions are not just images; they often come with personalities, stories, and backgrounds.
At just nine years old, she published her first book, “Afro, No!” in October 2022.
When asked what she imagines for her future, young Amaya happily responds with, “More drawing, more writing, more art!”
“Afro, No!” explores the sometimes complicated relationship that young black girls can have with their hair and speaks to the beauty, uniqueness, and joy that comes with the pain and challenge of getting their hair done. It is a heartwarming and empowering children's book written and illustrated by young author Amaya James.
The story follows Emmie, a spirited girl who embraces and celebrates her beautiful, natural hair. With vibrant illustrations and an inspiring message, Afro No encourages kids to embrace their uniqueness and be proud of their identity.
When Afro, No! was released, it quickly reached #1 in the beauty category on Amazon.

Introducing Lil' Emmie, the adorable companion that brings comfort and joy to every wash day adventure! Designed by 11-year-old author and illustrator Amaya James, Lil' Emmie is the beloved character from the bestselling book "Afro No!".
With her soft, huggable body and sweet smile, Lil' Emmie is the perfect friend for little girls during their hair care routines. Whether it's wash day or styling time, just give Lil' Emmie a gentle squeeze and feel her warmth and reassurance.
This delightful doll is more than just a toy – she's a source of comfort and empowerment for young girls everywhere. Let Lil' Emmie accompany your little one on their hair care journey, inspiring confidence and joy with every squeeze.
Join the Lil' Emmie movement using #washdayemmie to embrace and share your wash day moments with this lovable companion. With Lil' Emmie by their side, little girls can feel confident and empowered, knowing that they are beautiful just the way they are!
Amaya on Instagram @myzeelovesart
Amaya on YouTube
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