Amaya James

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  1. Pre-Order Only: Starting April 15, 2024, Lil' Emmie is available for pre-order only. Secure yours today to be among the first to receive this adorable companion. Don't miss out! Pre-order for Lil' Emmie closes on June 28, 2024. Reserve yours before time runs out.
  2. Shipping Begins June 30: Orders for Lil' Emmie will begin shipping on June 30, 2024. Get ready to welcome this lovable friend into your home soon!

Introducing Lil' Emmie, the adorable companion that brings comfort and joy to every wash day adventure! Designed by 11-year-old author and illustrator Amaya James, Lil' Emmie is the beloved character from the bestselling book "Afro No!".

With her soft, huggable body and sweet smile, Lil' Emmie is the perfect friend for little girls during their hair care routines. Whether it's wash day or styling time, just give Lil' Emmie a gentle squeeze and feel her warmth and reassurance.

This delightful doll is more than just a toy – she's a source of comfort and empowerment for young girls everywhere. Let Lil' Emmie accompany your little one on their hair care journey, inspiring confidence and joy with every squeeze.

Join the Lil' Emmie movement using #washdayemmie to embrace and share your wash day moments with this lovable companion. With Lil' Emmie by their side, little girls can feel confident and empowered, knowing that they are beautiful just the way they are!

Amaya is an illustrator, author, and fan of all things art. She lives in small-town Ontario, Canada, with her mom, dad, two sisters, and dog Jax.

At the tender age of four, she began taking a serious interest in drawing. Amaya started with simple sketches and following YouTube tutorials. Now, she begins creating with pencil and paper and then translates her sketches to digital art using Procreate. She also enjoys other art forms, such as singing, dancing, painting, and sculpting.

Amaya has the most vivid imagination. She often sees characters in everyday items and nature. You can usually find her with a sketchbook or iPad in hand so that she can quickly capture her ideas as they come to mind. The characters Amaya envisions are not just images; they often come with personalities, stories, and backgrounds.

At just nine years old, she published her first book, “Afro, No!” in October 2022. Her first offering explores the sometimes complicated relationship that young black girls can have with their hair and speaks to the beauty, uniqueness, and joy that comes with the pain and challenge of getting their hair done. The book was co-written by her whole family and illustrated by Amaya.

When asked what she imagines for her future, young Amaya happily responds with, “More drawing, more writing, more art!”

Amaya in the media

Amaya on Instagram @myzeelovesart

Booking Amaya

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